Today is Pocky Day in Japan, marking the 20th anniversary this year since its establishment in 1999. It is actually Pocky and Pretz Day both of which are stick type snacks resembling number one. For this, the day is on the 11th day of the 11th month of the year. Pocky, chocolate-coated biscuit sticks, was first sold in 1966 by Ezaki Grico. Having more than 50 years of history, I guess, almost all Japanese people have eaten Pocky at least once in their lives. Pocky is evolving with so many varieties now. I bought two of them at the supermarket. In the picture, the blue box is a seasonal limitied Pocky with crushed coconut and the red box is a strawberry chocolate-coated Pocky with crushed strawberry. This year is a special Pocky Day with five 1s because of the succession of the new emperor: the first year of Reiwa emperor's period, the 11th day of the 11th month of the year. Whether you eat pocky today or not, Pocky Day is a unique way to promote the product because ...